![]() ![]() ![]() It also requires formal consent from a person before it will synthesize their appearance and refuses to touch political content. “ will need to develop new skills and methods to construct a trustworthy picture of reality as they will inevitably be confronted with deceptive information.”įor its part, over-60-employee Synthesia says it has posted ethics rules online and vets its customers and their scripts. “ becoming cheaper and more accessible every day … Audiographic evidence must be viewed with greater skepticism and must meet higher standards,” researchers in a new study on deepfakes commissioned by the European Parliament’s Technology Assessment Committee wrote. And just last month, Japanese police arrested a man for using deepfake technology to effectively unblur censored pornographic videos. ![]() Recently, a group of fraudsters made off with $35 million after using forged email messages and deepfake audio to convince an employee of a United Arab Emirates company that a director requested the money. The fear is that these fakes might be used to do things like sway opinion during an election or implicate a person in a crime. Some experts have expressed concern that tools like Synthesia’s could be used to create deepfakes, or AI-generated videos that take a person in an existing video and replace them with someone else’s likeness. “The new investment will partly go to expand our core AI platform, which will allow more use cases.” Deepfake concerns “Our core use case today learning and development and internal communications videos, where the front-facing AI avatars work really well,” Riparbelli said. Wired reports that more than 35 partners at EY, formerly Ernst & Young, have used Personalize to create what they call “artificial reality identity,” or ARIs - client presentations and emails with synthetic video clips starring virtual body doubles of themselves. Aptly called Personalize, it can translate videos featuring actors or staff members into over 40 languages. Synthesia recently made generally available a product that personalizes videos to specific customer segments. And it partnered with Reuters to develop a prototype for automated video sport reports. The company also worked with director Ridley Scott’s production studio to create a film for the nonprofit Malaria Must Die, which translated David Beckham’s voice into over nine languages. Synthesia says that client CraftWW used its platform to ideate an advertising campaign for JustEat in the Australian market featuring an AI-manipulated Snoop Dogg. After typing or pasting in a video script, Synthesia generates a video “in minutes” with custom backgrounds and an avatar that mimics a person’s facial movements and how they pronounce different phonemes, the units of speech distinguishing one word from another. Synthesia customers choose from a gallery of in-house, AI-generated presenters or create their own by recording about 5 to 40 minutes’ worth of voice clips. ![]()
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